The character limit can also help you create quick-and-compelling advertisements, like a shout-out to a webinar your business is conducting, or a free e-book. Twitter can be a very helpful platform for growing a following and providing your audience with valuable content before they even become customers. Additionally, PR teams and marketers can use Twitter to increase brand awareness and delight their audience. Twitter allows users to discover stories regarding today's biggest news and events, follow people or companies that post content they enjoy consuming, or simply communicate with friends. Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience. You might choose to fill your feed with industry professionals, news sites, celebrities, comedians, or friends.īy enabling each user to curate their content to their personal desires and interests, Twitter has successfully created a highly-addictive platform. It can connect you with someone in Thailand as quickly as it can introduce you to your next-door neighbor. In many ways, Twitter has both unlimited meaning and immeasurable potential. Its purpose is ultimately to spread information fast - while that information is not always serious (Kim Kardashian's thoughts on makeup, for instance), it sometimes is (like when Iranian protesters used Twitter to assemble marches). Twitter has grown exponentially over the past 10+ years. However, as Twitter grew to become a web platform, they kept the limit simply because it aligned with Twitter's brand - Twitter is a platform that aims to create highly skimmable content for our tech-heavy, attention-deficit modern world. Twitter began as an SMS-based platform, so the 140 character limit was initially simply a necessity - mobile carriers imposed the limit, not Twitter. The Twitter team took advantage of the conference to begin growing their user base.
Twitter saw explosive growth at the 2007 South By Southwest Interactive conference, during which more than 60,000 tweets were sent. On March 21, 2006, Jack sent the first tweet, which read - "just setting up my twttr." The idea evolved, in large part due to brainstorming sessions with Dorsey's co-founder, Evan Williams. In the beginning, Twitter was an idea all-too-similar to texting. In 2006, Jack Dorsey, co-founder of Twitter, had an idea - he would create a SMS-based communications platform in which friends could keep tabs on each other by updating statuses. Here, we'll cover what Twitter is, who uses Twitter, and how you can get started on the site, today.
Twitter can be used to receive news, follow high-profile celebrities, or stay in-touch with old high school friends.īut its popularity can be intimidating - if you don't know how to use Twitter in 2019, should you even bother trying to join the masses who've acquired years of experience on the site?įortunately, Twitter is incredibly easy to use. Twitter, a social networking site launched in 2006, is undoubtedly one of the most popular social media platforms available today, with 100 million daily active users and 500 million tweets sent daily.